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Growth Product Manager · Paris

Deepanshu Grover

I sit at the intersection of product, growth, and marketing technology. I find the broken or underused lever in a business and rebuild it into a growth channel.

150 %
Affiliate order growth
+ 34 %
Conversion on 200+ pages
$ 1 M
Budgets managed

Four levers I rebuilt.

01 02 03 04
Channel growth

The Affiliate Turnaround

Context
I inherited Chegg’s affiliate channel. It was in decline and it leaned on a small set of large partners.

What was broken
Eighty percent of orders came from large partners. Commissions and payouts were rigid. The platform could not scale with the plan I had in mind.

What I did
  • Surveyed partners to find the real friction instead of guessing at it.
  • Rebuilt the commission and payout systems from the ground up.
  • Migrated the program to Impact Radius.
  • Onboarded 600+ new partners through social campaigns, CRM reactivation, and influencer recruiting.
  • Ran a $400K influencer program across the US, UK, Canada, and Australia.
The numbers
  • 150% order growth.
  • Large-partner concentration fell from 80% to 45%.
  • Up to 10% of all company orders, at the lowest CPA of any marketing channel.
  • $600K budget against more than $4M in revenue.

“ I fix the lever, not the symptom. I spread the risk before I chase the volume. ”

150%
Order growth
80% → 45%
Partner concentration
600+
New partners
Experimentation

200+ Pages, +34% Conversion

Context
I owned Chegg’s landing page system. That meant Contentful, Cloudinary, and more than 200 pages.

What was broken
Pages shipped on instinct. Nobody could say what actually moved conversion, so every debate was an opinion.

What I did
  • Designed and ran an A/B testing program on Optimizely.
  • Started every change as a written hypothesis.
  • Tested UX, content, and layout in tight iterations.
  • Produced the designs and the copy myself when the design team was stretched.
The numbers
  • 34% lift in conversion across 200+ pages.
  • Promoted to Senior PM.
  • Took ownership of the martech product stack with engineering.

“ I earn the right to an opinion with a test. I ship with my own hands when that is faster than waiting. ”

+34%
Conversion lift
200+
Landing pages
Senior PM
Promotion earned
Market intelligence

Intelligence That Moved the Business

Context
I ran market, competitor, and consumer intelligence for the COO and the Chief Business Officer.

What was broken
Leadership was making large bets on thin evidence. The cost of a wrong call was high.

What I did
  • Delivered more than 100 market, competitor, and consumer studies.
  • Ran due diligence on acquisition targets.
  • Recommended a unified product experience and localized pricing with country-specific payment options.
The numbers
  • My due diligence steered leadership away from risky EdTech acquisitions.
  • The unified product experience redesign shipped in August 2021.
  • Localized pricing and payment options followed.

“ Good decisions start with honest evidence. I am comfortable telling leadership what it does not want to hear. ”

100+
Studies delivered
COO / CBO
Direct clients
Aug 2021
Redesign shipped
AI-native growth

AI-Native Builder

Context
At Spoon Hire AI in Paris I own the roadmap, the monetization design, and growth.

What was broken
A young product needs a revenue model and repeatable acquisition at the same time. Neither can wait for the other.

What I did
  • Designed the monetization: credit plans plus pay-as-you-go.
  • Run growth across paid, SEO, social, and lifecycle CRM.
  • Build the automations myself with Claude Code, Zapier, and n8n.
  • Earlier I ran multi-channel ABM and CRO at NTT Transatel, part of NTT Group, and GTM strategy at FOMO.ai.
The numbers
  • Credit and pay-as-you-go monetization, live.
  • Four growth channels owned end to end.
  • Automations built by hand, not briefed out.

“ I build the machine, not just the plan. Modern growth is part product and part automation. ”

Credit + PAYG
Monetization model
4 channels
Paid, SEO, social, CRM
Claude · n8n · Zapier
Automation stack

A decade of growth levers.

IoT scale-up GTM

Go-to-market at NTT Transatel

GTM strategy and positioning for Smart Cities, EV charging, and media at NTT Transatel, part of NTT Group, plus a CRO-led site redesign and AI-driven n8n automations for content and research.

Read the playbook
SMB GTM, built

GTM for an AI search platform

Built the SMB go-to-market for FOMO.ai, an SEO, GEO, and AEO platform, from value propositions to integrated LinkedIn, webinar, and CRM campaigns, with outbound automation on ActiveCampaign and Lemlist.

Read the playbook
−12% churn · +46% orders

QSR loyalty redesign

Led a loyalty-program redesign and consumer study for a hyper-growth QSR brand at Benori, cutting churn 12% and growing orders 46%.

Read the playbook
+180% SQLs · 12 RFP wins

An ABM engine, from scratch

Built the ABM team and process for a commercial interior-design firm, lifting sales-qualified leads 180% and winning 12 new RFPs.

Read the playbook
Fortune 500 strategy

Pricing, VoC, and M&A analysis

Strategy projects for global leaders at The Smart Cube: pricing analysis for a steel major, voice-of-customer benchmarking for a QSR group, and M&A target identification for private-equity clients.

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Founder · hospitality

A marketing consultancy, founded

Founded Drevorg Media, an end-to-end marketing consultancy for boutique 4 to 5 star hotels, running consumer surveys, guest-experience work, ABM lists, CRM, and website builds.

Read the playbook
LLM training, product

AI product for LLM training

Advise Micro1.ai on product for LLM training, designing agentic response processes and scoring reasoning quality across complex product scenarios.

Read the playbook
M&A + intelligence roots

Research foundations at S&P and ZS

Early-career M&A research and financial analysis at S&P Capital IQ, and industry and competitor intelligence at ZS Associates.

Read the playbook
How I work

Four rules I do not break.

01

Diagnose before building

I find the broken lever before I touch it. Surveys, data, and hard questions come first. The fix comes second.

02

Own the number, not the task

I take the metric and everything under it. Order growth, conversion, CPA, revenue. The number is mine to move.

03

Ship with my own hands

When the team is stretched, I write the copy, design the page, or build the automation myself. Work does not stall on my watch.

04

Prove it with a test

Opinions are hypotheses. I run the experiment and let the number decide. That is how 200+ pages gained 34%.

Story

From research to product to AI-native growth.

  1. Research roots

    Analyst

    S&P Global · ZS · The Smart Cube

    I started in research, building market and competitor intelligence for global firms.

  2. 7.5 years

    Intelligence to product

    Chegg (NYSE)

    I moved from intelligence to owning the affiliate channel to running the martech product stack. Promoted twice in 3.5 years.

  3. 2023

    Author

    7 Pieces Later

    I wrote and published my book, 7 Pieces Later.

  4. France

    MSc, Digital Transformation & Consulting

    MBS School of Business

    I earned my MSc in France with a GPA of 17 out of 20.

  5. Now · Paris

    AI-native growth

    NTT Transatel · FOMO.ai · Spoon Hire AI

    I build AI-native growth in Paris. Full French work authorization, no sponsorship needed.

The tools I reach for.

Optimizely PostHog GA4 SQL Contentful Cloudinary Impact Radius HubSpot ActiveCampaign Lemlist n8n Zapier Claude Code OpenAI Gemini Figma Tableau Looker Studio Optimizely PostHog GA4 SQL Contentful Cloudinary Impact Radius HubSpot ActiveCampaign Lemlist n8n Zapier Claude Code OpenAI Gemini Figma Tableau Looker Studio
Beyond the work
Author

7 Pieces Later, published 2023

Discipline

1st Dan Black Belt, Tae Kwon Do

Languages

English · Hindi · French in progress

Contact

Let us build the next lever.

I am open to Growth Product roles across the EU. Full French work authorization, no sponsorship required.

Send a message
deepanshugroverfr@gmail.com
LinkedIn Paris, open across the EU