Building the growth machine.
At Spoon Hire AI I lead growth and product for an AI-native HR-tech platform in Paris. That means I own the roadmap and the monetization model, run acquisition and lifecycle end to end, and build the automations that hold it all together by hand. I am not the person who draws the plan and hands it off. I am the person who ships it.
The context
Spoon Hire AI is an AI-native HR-tech platform based in Paris. Growth here is not a channel job bolted onto a finished product. The product, the pricing, and the funnel move together, so the person running growth has to sit inside all three at once. That is the role I hold.
Because the product is AI-native, the way it goes to market is too. Acquisition, activation, and monetization are wired through automations and API integrations rather than manual steps and handoffs. My job is to design that whole system and then keep it running, which is why I own both the product roadmap and the growth engine instead of treating them as separate briefs.
What I do
- Own the product roadmap and decide what gets built next based on what will actually move activation, retention, and revenue.
- Designed the monetization model, including B2B and B2C credit plans plus a pay-as-you-go tier, so pricing fits how different buyers want to pay.
- Run acquisition end to end: paid ads, SEO content, organic social, and free-tool funnels that pull the right people into the top of the funnel.
- Own lifecycle CRM across activation, retention, and promotions, so a new signup gets to value and a paying user has a reason to stay.
- Build the automations myself with Claude Code, Zapier, n8n, and multi-platform API integrations, rather than briefing them out to someone else.
- Advise Micro1.ai on product for LLM training, designing agentic response processes and scoring reasoning quality.
The operating model
I work as an operator-builder. When I decide the funnel needs a new step, I do not write a ticket and wait. I open Claude Code, wire the integration in n8n or Zapier, connect the APIs, and put it live. The loop between "we should try this" and "this is running" is short because the same person owns the idea and the build.
This is the pattern I have carried through my work. I ran GTM, ABM, and CRO at NTT Transatel, part of NTT Group, and I built the SMB go-to-market at FOMO.ai. In every case the useful skill was not just planning the growth motion but standing it up in practice. At Spoon Hire AI that means the roadmap, the pricing, the channels, and the plumbing are all one job, held by one person, moving in step.
A punchy takeaway: modern growth is part product and part automation, and I build the machine rather than only draw the plan.
Want a growth engine built, not just advised?
I install and build AI-native growth systems for product teams.