Partner Concentration Risk Checker
A channel that leans on a few big partners is one email away from a bad quarter. Enter your partners and their orders to see how concentrated, and how exposed, you really are.
How to read the risk
The HHI score adds up the square of each partner's percentage share. Above about 2,500 the channel is highly concentrated, 1,500 to 2,500 is moderate, and below 1,500 is well spread. Concentration is not automatically bad, but when one or two partners drive most of your orders, a rate change or a departure can wipe out a quarter, and it weakens your negotiating hand.
The fix is to diversify deliberately while protecting the relationships that matter. At Chegg I took large-partner concentration from 80% of orders down to 45% by onboarding hundreds of new partners. The playbook is in turning around an affiliate program and diversifying partner concentration.
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