Projects I have worked on
International Expansion Feasibility
Led market entry analysis across Asia and MENA, recommending India as the most viable hub for business operations expansion.
Global User Base Strategy
Identified and activated new high-growth markets, driving 600% growth enabling fast addition of over 2 million new users globally.
Canadian Market Optimisation
Conducted competitive analysis and recommended exit from underperforming Canadian market to optimize resource allocation.
Market Growth via Acquisition:
Supported strategic expansion into language learning by building case for Busuu’s and Thinkful’s acquisition through competitive benchmarking.
AI Marketing Product GTM
Drove go-to-market planning and competitor research for an AI startup’s B2B marketing products helping build content, A/B testing, landing pages, and CRM pipeline.
New Offering Development
Validated MVP and co-launched a new B2B product by conducting primary research, pricing analysis, and landing page testing.
Rebrand & UX Redesign
Benchmarked competitors, audited UX/UI, and guided a complete product and brand redesign to boost customer relevance.
Chegg Skills Launch
Contributed to product strategy and team execution during the introduction of Chegg’s upskilling B2B platform.
User Density & Demand Mapping
Used sales and demographic data to target high-potential US markets, optimizing service coverage and marketing.
Influencer & Affiliate Channel Revamp
Revitalized underperforming marketing channels, resulting in 150% YoY growth through tech and partnership upgrades.
MarTech Change Management
Successfully led adoption of Marketing Technology platforms like Contentful and Amplitude, including training, documentation, and stakeholder onboarding.
Fraud Order Mitigation
Partnered with data science to flag and stop fraud patterns, revising order policies and improving cost-efficiency.
Global Benchmarking Dashboard
Built a dynamic Excel and Tableau dashboard to track market shifts, competitor moves, and M&A prospects
Policy Impact Analysis
Evaluated market policy changes and shaped strategic responses for C-level decision-making.
Marketing Channel Health Assessment
Assessed tech, operations, and feedback across organic, affiliate, and influencer platforms to inform roadmap pivots.
Marketing Team Skill Transformation
Mapped tech and soft skills across a 38-member team, enabling targeted upskilling and better hiring alignment for future ready workforce.
University Talent Partnerships
Established internship and hiring programs with a major university, enhancing employer branding and hiring competitiveness.
Post-Hiring Research
Conducted structured focus groups to assess and improve candidate experiences and internal branding.
Major Initiative Delivery
Managed high-impact cross-functional rollouts including rebrands, acquisitions, product launches, and strategic transitions.
Post Merger Integrations
Orchestrated India team contributions to global initiatives ensuring timely delivery and brand cohesion.
PR and Branding Programs
Led external and internal branding projects, including press partnerships and strategic communication efforts post-COVID.
