How I Help Brands Grow
Global Product Marketing Services
Whether you’re launching a new product, expanding into new markets, or refining your go-to-market motion, I help teams connect insight with action. My global product marketing services cover the full product marketing spectrum – from positioning and messaging to execution and analytics.
Expertise Delivered to You
Go-to-Market Strategy
Develop go-to-market plans that are insight-driven and execution-ready. I help you identify opportunities, map audiences, and create messaging that aligns with product–market fit.
Growth & CRM Campaigns
Design and optimize full-funnel growth strategies across email, paid media, and owned channels. I specialize in CRM journey flows, user engagement, and campaign performance.
Competitive Intelligence & Positioning
Analyze competitors and define clear product positioning using market research, SWOT analysis, and value proposition mapping tailored to your audience and industry.
Product Launch and Digital Strategy
Plan and deliver successful product launches with sales enablement assets, feature roll-out strategies, and launch content across channels.
Need Something More Custom?
I also work on bespoke projects such as founder storytelling, LinkedIn Management, product user testing, or in-house training for product marketing teams. If you have a unique challenge, I’d love to hear about it.
F.A.Q.
Find answers to commonly asked questions about me and my expertise.
What is product marketing, and how can it help my business?
Product marketing is the process of bringing a product to market, promoting it, and ensuring it reaches the right customers. It’s the bridge between product development, sales, and marketing. My services help you define your target audience, craft a compelling message, and create a strategic plan to drive product adoption, revenue growth, and market share.
How do you develop a go-to-market (GTM) strategy?
My GTM strategy development is a collaborative process. We start by deeply analyzing your product and the market landscape to identify unique opportunities. We then map out your target audiences, develop a clear and resonant messaging framework, and create a comprehensive, actionable plan that aligns with your business goals and ensures a strong product–market fit.
What's the difference between product marketing and traditional marketing?
While both are essential, product marketing is specifically focused on the product itself. Traditional marketing might focus on brand awareness or general campaigns, whereas product marketing is concerned with how a product is brought to market, how it’s positioned against competitors, and how it’s communicated to a specific audience to drive sales and usage.
How can competitive intelligence and positioning services benefit my product?
Understanding your competitive landscape is crucial for success. My competitive intelligence services help you identify your competitors’ strengths, weaknesses, and market strategies. We then use this data to define a unique and compelling value proposition for your product, ensuring it stands out from the competition and resonates deeply with your target customers.
I'm launching a new product. Can you help me?
Absolutely. I specialize in planning and executing successful product launches. I can assist with every stage, from crafting the launch narrative and developing sales enablement assets to creating a detailed digital strategy and a feature roll-out plan. The goal is to ensure your launch is a major success, not just a release.